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• Span of Management
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• Marketing Mix of Nirma Ltd, Procter & Gamble & Hindustan Unilever Ltd
• The Layers of a Brand
• Maslow’s Heirarchy of Needs
• Issues in Direct Marketing
• Research Marketing for Consumer Perception
• What keeps Customer Satisfied ?

• Monopoly of Indian Railways : IIM Case Study
• Sony & Taj Hotel : Kaizen in Japan
• Branding Decisions
• SWOT ANALYSIS of Reliance Mutual Fund
• Customer Relationship Management : Nature and Scope

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HR Planning!

• H2O Approach towards Human Resource
  Professional H2O What comes to our mind when we see this formula H20. H2O is water. Just as water is indispensable for our life, we over here are emphasizing that H20 is indispensable to succeed in professional life as well. What is […]
• Downsizing
  Downsizing refers to a company’s decision to reduce its workforce for reasons other than -          Poor performance -          Criminal conduct -          Unethical behavior How is Downsizing an Ethical Issue ? —  It is understandable that companies […]
• What is Cost to Company?
  Profit is the final objective of the company. Who drives it ? Employee. Companies are often criticized for the fact that they earn tonnes of money and pay peanuts to the money makers i.e. employees. Consider your home, is living at home […]

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