The Importance of Offline Marketing to Drive Traffic Online

By: Yogin Vora on April 4, 2010 No Comment

Never underestimate the value of using low-cost, offline marketing techniques to encourage people to visit your website. Ensure your website address is clearly listed on all of your marketing materials â€“ that is, your business card, brochure, published articles, print advertisements, sandwich boards, your vehicle (if you use it for business), and so on. And, donâ€™t be afraid to get creative with your offline marketing strategies. Imaginative promotional techniques can be low-cost, yet attention getting ways to drive traffic to your website.

Examples

Here are some examples of low-cost offline marketing techniques that can drive traffic to a website:

1. A tree topping company uses a sandwich board on site which says: Arborists working above. Ever wonder how we top the trees without killing themâ€¦ or you? Our methods are safe and environmentally friendly. Visit our website to learn more.

2. A retail beachwear company offers a free pair of brightly colored flip-flops with every purchase over $100 during the month of December. The sole of the flip-flops are printed with the companyâ€™s name and website address.

3. A baking company includes a coupon in each $30 tin of cookies for 10% off a future purchase and directs readers to their new online menu.

Source: http://bloggersblurt.wordpress.com/2006/11/21/small-business-whats-a-blog-got-to-do-with-it/

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