Word of Mouth – You don’t need to spend billions in drumming about your products, if you can get your own customers to talk about it. The age-old Marketing mantra of customer referral ‘by word-of-mouth’ holds good even today. Word of Mouth marketing is just about the cheapest thing you can do to [...]
more→The Product Mix
In any organization, we find product the focal point. The hotel services also require a fair combination of core arid peripheral services. It is right to mention that in almost all the hotels of same category by and large the core services are found identical and therefore the peripheral [...]
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1) The main strength of the company is the brand Image of Gold Flake. In spite of ban on the advertisement the product was at No.1 position in FMCG products in 2003-2004 and its sales were up to Rs 3900 crores.
2) The attributes of the [...]
more→PRODUCT
PRODUCT LEVELS
In planning its market offering, the marketer needs to think through five levels of product. Each level adds to the customer value, and the five constitute a customer value hierarchy.
The levels of the product that the travel and tourism industry offers to its customers are as [...]
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