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Written By: Yogin Vora on June 16, 2010 No Comment
7P’s of  Marketing Mix of ICICI  Bank

ICICI Bank is India’s second-largest bank with total assets of Rs. 3,663.74 billion (US$ 76 billion) at September 30, 2009 and profit after tax Rs. 19.18 billion (US$ 398.8 million) for the half year ended September 30, 2009. The Bank has a network of 1,588 branches and about 4,883 ATMs in [...]

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Written By: Yogin Vora on December 22, 2009 2 Comments
Marketing Mix Of ROCKSTAR Games


Introduction : -

Rockstar Games is a development division of game publisher Take Two Interactive, based in New York City, United States. The brand is most known for the Grand Theft Auto series. It comprises studios that have been acquired and renamed as well as others that have been created internally. While [...]

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Written By: Yogin Vora on August 23, 2009 8 Comments
SWOT ANALYSIS of Reliance Mutual Fund

SWOT ANALYSIS

A type of fundamental analysis of the health of a company by examining its strengths(S), weakness (W), business opportunity (O), and any threat (T) or dangers it might be exposed to.

I. STRENGTHS

Brand strategy: as opposed to some of its competitors (e.g. HSBC), Reliance ADAG operates a multi-brand strategy. [...]

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