The first branding strategy decision is whether to develop brand name for a product. Today, branding is such a strong force that hardly anything goes unbranded. Assuming a firm decides to brand its products or services, it must then choose which brand names to use. Four [...]
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MUL is in a leadership position in the market.
Major strength of MUL is having largest network of dealers and after sales service caters in the country.
Self competing product range in small car segment
Maruti 800
Omni
Alto
Zen
Wagon R
Good promotional strategy is adopted by MUL to transform its [...]
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Advertising is the promotion of a company’s products and services carried out primarily to drive sales of the products and services but also to build a brand identity and communicate changes or new product /services to the customers. Advertising has become an essential element of the corporate world [...]
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SWOT Analysis Of TATA NANO Car
Strengths : –
Cheapest
Eco-Friendly
Fuel Efficiency & Engine
Stylish
Weakness : –
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HR Planning!
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