The Attachment below consist of the following points & explanation

Introduction to Fast Moving Consumer Goods
Examples of the companies – HLL, Colgate, Pamolive, Britannia, Marico.
Marketing Mix (4P’s) of Nirma
Positioning of Nirma (Internationally & Local)
SWOT Analysis of Nirma
Britannia Tiger
Hoarding for Tiger Biscuit
Marketing Mix (4P’s) for Britannia Tiger Biscuits
HLL Nihar Coconut Oil – Introduction
Marketing Mix of Nihar [...]

Incredible India :

STRENGTHS :

India’s geographical location is a culmination of forests, deserts, and mountains ands beaches. Diversity of culture i.e. a blend of various civilizations and their traditions. A wealth of archeological sites and historical monuments.

WEAKNESSES

Lack of adequate infrastructure. A xenophobic attitude among certain sections of [...]

Strength

MUL is in a leadership position in the market.
Major strength of MUL is having largest network of dealers and after sales service caters in the country.
Self competing product range in small car segment

Maruti 800
Omni
Alto
Zen
Wagon R

Good promotional strategy is adopted by MUL to transform its [...]

Paramount Airlines

Strength : -

Zero Debt Company
Better Customer Service

Weakness : -

Low Investment in Advertising
Operated only in South India
Less number of aircraft in hand

Hotels form one of the most important support service that affect the arrival of tourist to a country. There are around 1000 classified hotels and the total room availability is pegged at 60,000 rooms.

To find out the present status of this industry we have done a strength, weakness, opportunity and threat (SWOT) analysis. This will [...]

Strengths

· Established Family Brand
· Strong Global Corporate Brand ( NIL )
· Specialization in food processing category marketing and distribution in Urban market
· Presence of other product segments of food category : Dairy Products, Chocolate, Infant foods
· Pioneer and Leader so 1st mover advantage in Noodles, Sauce, Ketchups and Soup [...]

SWOT ANALYSIS

A type of fundamental analysis of the health of a company by examining its strengths(S), weakness (W), business opportunity (O), and any threat (T) or dangers it might be exposed to.

I. STRENGTHS

Brand strategy: as opposed to some of its competitors (e.g. HSBC), Reliance ADAG operates a multi-brand strategy. [...]

SWOT Analysis

Strengths:

Strong sale position in mainland (china) because of 90%sale from it.

Market leader in china as Lenovo is learning more revenue from the mainland.

Low production cost.

Event sponsoring.

Good marketing and distribution strategy.

Strategic alliance with suppliers

Distribution channel

Mass Manufacturing Capability

Strong Research & Development

Quick Responsiveness

Knowledge about Local Market

Weakness

Poor Brand Perception (Global)

No pure Electronic Sales

Low inventory Turnover

After-sales Services- Not [...]

Introduction

In 1895 in Czechoslovakia, two keen cyclists, Vaclav Laurin and Vaclav Klement, designed and produced their own bicycle. Their business became Skoda in 1925. Skoda went on to manufacture cycles, cars, farm ploughs and airplanes in Eastern Europe. Å koda overcame hard times over the next 65 years. These included war, economic [...]

SWOT Analysis Bharti Airtel

Strengths
• Bharti Airtel has more than 65 million customers (July 2008). It is the largest cellular provider in India, and also supplies broadband and telephone services – as well as many other telecommunications services to both domestic and corporate
customers.

• Other stakeholders in Bharti Airtel include Sony-Ericsson, [...]

Zhong Xing Telecommunication Equipment Company Limited(ZTE)

COMPANY BACKGROUND
Zhong Xing Telecommunication Equipment Company Limited was founded in 1985. It is a multinational organization based in China. It is listed on the Shenzhen Stock Exchange and the main board of the Hong Kong Stock Exchange. It is one of the leading providers [...]

SWOT Analysis Nike, Inc.

Strengths
• Nike is a very competitive organization. Phil Knight (Founder and CEO) is often quoted as saying that ‘Business is war without bullets.’ Nike has a healthy dislike of is competitors. At the Atlanta Olympics, Reebok went to the expense of sponsoring the games. Nike did not. However Nike sponsored [...]

SWOT Analysis ITC.

ITC is one of India’s biggest and best-known private sector companies. In fact it is one of the World’s most high profile consumer operations. Its businesses and brands are focused almost entirely on the Indian markets, and despite being most well-known for its tobacco brands [...]

SWOT Analysis of MTNL (Mahanagar Telephone Nigam Limited)

STRENGTHS-

MTNL is one of the NAVRATNA companies.
The company enjoys large consumer base in NEW DELHI.
Being a Govt. company , it enjoys a strong reliability among users.
High on cash.

WEAKNESSES-

Poor marketing
Slow on implementation
It does not provide good network.
Bureaucratic organizational structure

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