Content of the Project Report

Sr. No.
Topic

1
Executive Summary

2
Background of the organization

3
Objectives and Limitations of the study

4
Industry Snapshot

5
Market Share of Ice-Cream Brands

6
Introduction on Ice Cream Industry

7
Current market scenario

8
Future of Ice Cream Market in India

9
SWOT Analysis of Amul Ice Cream

10
Monitoring & Enhancing sales

11
Research Methodology

12
Findings

13
Conclusion

14
Recommendations

15
Other Findings

16
Marketing [...]

Adani Power Ltd
Strengths

• Strong execution track record on the back of the huge success of Mundra Port
• The diversified nature of the Adani Group (especially its presence in ports and coal trading) augurs well for Adani Power
• Stellar operational efficiency (FY10 average PLF was 85%+ compared with India’s national average of 78%)
• Minimal exposure to merchant [...]

Strengths:

• The integrated player in India across the entire value chain –generation, transmission and distribution
• The only successful player in the private distribution franchisee business
• The only power utility company with positive FCFF in FY10
• Zero reliance on Chinese equipment
• Stellar operational efficiency (FY10 average PLF was 90%+ and T&D losses were sub-10% compared [...]

Effective Product Launch – Hospital Industry

This case is written on Launch of an Hospital, Which is very effectively a great success story.

Market Research -

1. To determine:

–Target Market
–Market needs
–Positioning and strategy
–New product strengths and weaknesses
–Company strengths and weaknesses
–Packaging/ pricing
2. Focus Group Meetings

–To distill product concept
–Key [...]

SWOT of ACC Cement

STRENGTHS.

It is having a good image and brand loyalty among consumers.
Service is good
“Dhalai karne ke liye” people ask for ACC
They have same price prevailing for wholesale at dealers/stockiest retailers end.

WEAKNESS.

The competitors are doing much promotional activity rather than ACC Limited [...]

The McDonald’s Story – Genesis

The story of McDonald’s started in 1954, when its founder Raymond Kroc saw a hamburger stand in San Bernardino, California and envisioned a nationwide fast food chain. Kroc proved himself as a pioneer who revolutionized the American restaurant industry. Today McDonald’s is theCalifornia world’s largest fast food chain serving [...]

INTRODUCTION TO THE INDUSTRY

The Travel and Tourism industry is still one of the largest single businesses in world commerce and its importance is widely recognized.

The tourism industry is now one of the largest sectors earning foreign [...]