The first branding strategy decision is whether to develop brand name for a product. Today, branding is such a strong force that hardly anything goes unbranded. Assuming a firm decides to brand its products or services, it must then choose which brand names to use. Four [...]
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“What it (MUL) did to Premier Automobiles Ltd. and Hindustan Motors is now being done to it.â€
- AN MUL Rival.
History
MUL was a joint venture created in February 1981 between Japan’s Suzuki Motor Company and the Indian Government when the latter decided to produce small, economical [...]
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HR Planning!
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