The Attachment below consist of the following points & explanation

Introduction to Fast Moving Consumer Goods
Examples of the companies – HLL, Colgate, Pamolive, Britannia, Marico.
Marketing Mix (4P’s) of Nirma
Positioning of Nirma (Internationally & Local)
SWOT Analysis of Nirma
Britannia Tiger
Hoarding for Tiger Biscuit
Marketing Mix (4P’s) for Britannia Tiger Biscuits
HLL Nihar Coconut Oil – Introduction
Marketing Mix of Nihar [...]

Have a view on the market?

Example A.
On 01 March an investor feels the market will rise
– Buys 1 contract of March ABC Ltd. Futures at Rs. 260
(market lot : 300)
09 March
– ABC Ltd. Futures price has risen to Rs. 280
– Sells off the position at Rs. 280. Makes a profit of
Rs.6000 [...]

Co-Founder of Facebook Mr Mark Elliot Zukerberg
News Feeds
Market Value in Billions
COO Sheryl Sandberg
Expansion of Facebook
Challenge for Facebook
Strategies of Facebook
Capital Partners and Venture-capital as facebook investors
Farmville
Targeting Ads
Problems faced
Future of Facebook

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Introduction

Decision-makers within organisations need to look into the future. As they do so, their thinking should focus on their customers. These should include existing customers and potential customers who have so far not taken up products from that organisation.

In an age when credit is more widely available than ever, [...]

Introduction

Businesses need to set themselves clear aims and objectives if they are going to succeed. The Kellogg Company is the world’s leading producer of breakfast cereals and convenience foods, such as cereal bars, and aims to maintain that position.

In 2006, Kellogg had total worldwide sales of almost $11 billion [...]

The fear of a recession looms over the United States. And as the cliche goes, whenever the US sneezes, the world catches a cold. This is evident from the way the Indian markets crashed taking a cue from a probable recession in the US and a global economic slowdown.

Weakening of the [...]

Airtel, India’s leading cellular operator in the private sector. Operating in more than 23 cities it has been able to attain a high number of customer and is now regarded as one of the best cellular services being provided in India. Its major competitors are orange and R.I.M and various other providers.

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