Brand Decision :

The first branding strategy decision is whether to develop brand name for a product. Today, branding is such a strong force that hardly anything goes unbranded. Assuming a firm decides to brand its products or services, it must then choose which brand names to use. Four [...]

Marketing Marathon 2010 – the annual Management summit held on 27th February, 2010 at Vivekananda Education Society’s Institute of Management Studies and Research. Entered its 11th year, with the theme of Marketing Marathon, i.e. to learn about changing Marketing Strategies in today’s scenario.

The event started with an awe-inspiring speaker, Mr. Jagdeep [...]