The first branding strategy decision is whether to develop brand name for a product. Today, branding is such a strong force that hardly anything goes unbranded. Assuming a firm decides to brand its products or services, it must then choose which brand names to use. Four [...]
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Intro about Cellular Industry
First cell phone was launched by Ericson in 1956 and launched in Sweden.
It had 150 Customer at the beginning and 600 when it shut down in 1983.
The origin of the first modern cell phone was invented in 1973 by Martin Cooper with the help of Motorola.
The second launch of 1G [...]
Segmentation:-
Market Segmentation is a group of customers sharing a similar set of wants. Thus, we would distinguish between game buyers who are primarily seeking low-cost basic games and those high-cost adventurous games. The company has created, licensed and acquired a group of highly recognizable brands that it markets [...]
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INTRODUCTION
Japanese term that means continuous improvement, taken from words ‘Kai’ means continuous and ‘Zen’ means improvement.
Some translate ‘Kai’ to mean change and ‘Zen’ to mean good, or for the better.
The same japanese words Kaizen that pronounce as ‘Gai San’ in chinese means;
Gai= The action to [...]
HR Planning!
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