Media has always played a vital role in our lives. However, about a decade ago one would never have imagined how this channel of communication would grow on to us. Today we eat, sleep and drink media.  Is this because our interactions with families and friends have reduced due to the rage of [...]

Youth of India

• Multi tier/ Multi pronged strategy catering to different sections of the society
• Indian not wannabe western

- Best of the east and west

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•Indians are poor not backward

YOUTH CONSUMER:

1.The Creamy Layer.
2.The Consuming Class.
3.‘Stretch-a-bit’ Consumers.

Women of Consumer India

The woman consumer
Conservative working [...]

Advertising is the promotion of a company’s products and services carried out primarily to drive sales of the products and services but also to build a brand identity and communicate changes or new product /services to the customers. Advertising has become an essential element of the corporate world [...]

There are so many views of Globalization. Is Globalization beneficial or destructive? Is it just another form of Westernization? Well, just like anything in life there are good and bad qualities that develope. Globalization increases the standard of living. It brings wealth, technology, international trade, and stronger economy structures, [...]

PEST refers to all political, economic, social and technological factors affecting any industry. The objective of PEST analysis is to objectively study the environmental factors facing a firm, company or an industry. The external environment affects the company in many different manner and unlike internal environment it cannot be influenced much.

Political [...]