Marketing Marathon 2010 – the annual Management summit held on 27th February, 2010 at Vivekananda Education Society’s Institute of Management Studies and Research. Entered its 11th year, with the theme of Marketing Marathon, i.e. to learn about changing Marketing Strategies in today’s scenario.

The event started with an awe-inspiring speaker, Mr. Jagdeep [...]

Mumbai, February 15, 2010: Vivekanand Education Society’s Institute of Management Studies and Research will hold Congruence ’10; its annual Management event on 27th February 2010. This year, Congruence will focus on Marketing in changing times and the event is envisioned to be a Marathon of Marketing.

Renowned [...]

INTRODUCTION
In recent years, rural markets of India have acquired significance, as the overall growth of the Indian economy has resulted into substantial increase in the purchasing power of the rural communities. On account of green revolution, the rural areas are consuming a large quantity of industrial and urban manufactured products. In this context, a [...]