Marketing mix consist of four important variables of marketing, i.e. 4Ps-Product, Price, Promotion and Place. Apart from the traditional 4Ps, there are also other variables, i.e. Packaging, Posting, and Pace.
Advertising is an element of promotion. However, it not only assists in promoting the product, but also affects [...]
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Established in 1996, Tata Teleservices is a subsidiary of Tata Sons
Tata Teleservices was the first to launch CDMA mobile services in India
Uses the latest CDMA 3G1X technology for its wireless network
Received the license from the DoT to launch GSM services as well.
The company recorded revenues of INR14,069.8 million during year [...]
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