While planning and executing their research, rural researches have to take into account the typical features of rural India. Saome of these are

Low literacy levels, particular among women and older persons. requiring innovations in the questionnaire design scales. Ladders, faces, chess boards, and playing cards are good substitutes for scales.
Wide geographical dispersion with [...]

Not Displaying Contact Information - Physical or online, stores that customers want to shop at are those which they trust. When running an online Store, it is very easy to bypass not providing your contact details. And by contact details, I do not mean just your email address. Be professional and provide your customer with [...]

Introduction

Marketing Research

Def: “Marketing research is a systematic & Objective study of problems pertaining to the marketing of goods & services. It s applicable to all phases & aspects of marketing”

“If marketing is a cake then marketing research is [...]

Introduction

NIVEA® is an established name in high quality skin and beauty care products. It is part of a range of brands produced and sold by Beiersdorf. Beiersdorf, founded in 1882, has grown to be a global company specialising in skin and beauty care.

In the UK, Beiersdorf’s continuing goal is to [...]