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Written By: Yogin Vora on November 14, 2011 No Comment
Marketing Mix of Nirma Ltd, Procter & Gamble & Hindustan Unilever Ltd

Marketing 4P’s

Price:

Nirma detergent powder launched in the mid- Seventies at one-third the price of its competitor HLL’s Surf. It proved to be hugely successful. To counter Nirma, HLL brought in its own low-priced detergent powder called Wheel, which also emerged successful. Launching such low priced variants might mean diluting a premium [...]

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Written By: Yogin Vora on July 2, 2010 No Comment
General Insurance

General Insurance

General Insurance provides much-needed protection against unforeseen events such as accidents, illness, fire, burglary etc. Unlike Life Insurance, General Insurance is not meant to offer returns but is a protection against contingencies. Almost everything that has a financial value in life and has a probability of getting lost, [...]

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Written By: Yogin Vora on May 30, 2010 2 Comments
Privatisation

Here is the power point presentation on Insurance, Banking and other sectors in privatization..

For DOWNLOAD click the DOWNLOAD IMAGE

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