Marketing 4P’s

Price:

Nirma detergent powder launched in the mid- Seventies at one-third the price of its competitor HLL’s Surf. It proved to be hugely successful. To counter Nirma, HLL brought in its own low-priced detergent powder called Wheel, which also emerged successful. Launching such low priced variants might mean diluting a premium [...]

1) To make Marketing Decisions: Marketing Research helps the Marketers to make a decision about the product or service. Sometimes a marketer might believe that the new product or services is useful for the customers. However, research may show that customers do not need a product or are meeting their needs with a certain [...]

Facebook is a privately owned website and social network founded in 2004 by Harvard university students Mark Zuckerberg with his fellow students Eduardo Saverin, Dustin Moskovitz and Chris Hughes. It was operation in the limited area of Harvard in 2004 and become fully accessible in 2006. The main purpose [...]

There used to be a time when personal grooming products were used by women, only women. It is because nobody then had asked men what they wanted.  In last 5 yrs the prophecy seems to have changed. Over the last few years Indian markets have seen an unexpected growth in market size of [...]

5 M’s of Advertising :

MISSION: What are the Advertising objectives?

MONEY: How much can be spent? (Advertising budget)

MESSAGE: What message should be sent?

MEDIA: What media should be used?

MEASUREMENT: How should the results be evaluated?

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Milo:

In Greek mythology there was a Roman athlete named MILOn who was famous for his feats of strength. Legend has it that he once carried a four-year-old bullock through the stadium in Olympia, Greece! You may not grow as strong as Milon by drinking MILO, but it is a [...]

Boost

Boost is health food drink (HFD), which is positioned on the energy platform in India. Developed by the Indian R&D team in 1974, and launched in 1975-6 in Kerala, Boost has been one of the fastest growing brands in the Indian GSK Consumer portfolio. Realising that the energy segment [...]

Complan:

“From the beginning, the driving idea was quality.”

Glaxo first marketed Complan in India. Now it is a product of Heinz India Pvt. Ltd. Heinz is comparatively new in India but a trusted name in many parts of the world. Everything except that has changed and changed again through twelve-plus [...]

Marketing Mix of Horlicks

In 1960, a factory was built in the state of Punjab, India following pressure from local Government, heavy tariffs and diminishing import permits for Horlicks. This involved using Buffalo milk rather than cows milk, and the modified technology of using vacuum ovens, rather [...]

Cadbury’s ‘Bourn Vita’

The nutritional drink or the health drink industry has been marked by competition from various companies in the past few years. The health drink manufacturers in India have tried to retain their brand image by improving their product quality & by meeting [...]

Market segmentation of softdrink industry:-

The following major segments of the softdrink drinkers have been identified:

1.  Fashionable brand conscious consumers:

This segment of people are generally in their twenties, who are uni students or make up the working class, drive fast cars(or would like to [...]

Flanking Strategy –

For most marketing managers, offensive and defensive are natural strategies. The leader defends, everyone else attacks. So what else is new?

Flanking. For most managers, flanking strategy may seem like a military concept with no marketing applications. Not so. Flanking is the most innovative way [...]

Marketing mix consist of four important variables of marketing, i.e. 4Ps-Product, Price, Promotion and Place. Apart from the traditional 4Ps, there are also other variables, i.e. Packaging, Posting, and Pace.

Advertising is an element of promotion. However, it not only assists in promoting the product, but also affects [...]

PROPER PLANNING AND MARKETING STRATEGY:

Most business owners and entrepreneurs choose not to plan. Planning sounds difficult, time-consuming, and downright boring. After all, running a business consumes all of the daylight hours and most of the night as well – there is no time for [...]