For most marketing managers, offensive and defensive are natural strategies. The leader defends, everyone else attacks. So what else is new?
Flanking. For most managers, flanking strategy may seem like a military concept with no marketing applications. Not so. Flanking is the most innovative way [...]
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From China to Cuba to Vietnaam, history teaches the power of a guerrilla movement. In business, too, a guerrilla has a reservoir of tactical advantages that allows the small company to flourish in the land of the giants.
Size, of course, is relative. The smallest automobile company (American [...]
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HR Planning!
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