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Articles tagged with: Physical Evidence

Written By: Yogin Vora on April 22, 2011 1 Comment
7 P’s of FACEBOOK [Marketing Mix]

Facebook is a privately owned website and social network founded in 2004 by Harvard university students Mark Zuckerberg with his fellow students Eduardo Saverin, Dustin Moskovitz and Chris Hughes. It was operation in the limited area of Harvard in 2004 and become fully accessible in 2006. The main purpose [...]

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Written By: Yogin Vora on July 10, 2010 4 Comments
Bajaj Allianz General Insurance Company Limited

Bajaj Allianz General Insurance Company Limited is a joint venture between Bajaj Finserv Limited (recently demerged from Bajaj Auto Limited) and Allianz SE. Both enjoy a reputation of expertise, stability and strength.

Bajaj Allianz General Insurance received the Insurance Regulatory and Development Authority (IRDA) certificate of Registration on [...]

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Written By: Yogin Vora on July 6, 2010 1 Comment
Bharti AXA General Insurance

Bharti AXA General Insurance is a joint venture between Bharti, one of India’s leading business groups with interests in Telecom, Agri Business and Retail; and AXA, world leader in Financial Protection and Wealth Management. Bharti Group holds 74% of equity and AXA holds 26% of the equity.

With [...]

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Written By: Yogin Vora on June 27, 2010 1 Comment
Kotak Mahindra Old Mutual Life Insurance Ltd

Kotak Mahindra Old Mutual Life Insurance Ltd is a joint venture between Kotak Mahindra Bank Ltd., its affiliates and Old Mutual. A company that combines its international strengths and local advantages to offer its customers a wide range of innovative life insurance products, helping them in taking important financial [...]

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Written By: Yogin Vora on June 23, 2010 3 Comments
7 P’s of Marketing Mix of ICICI Prudential

ICICI Prudential Life Insurance :

ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank – one of India’s foremost financial services companies-and Prudential plc – a leading international financial services group headquartered in the United Kingdom. Total capital infusion stands at Rs. 47.80 billion, with ICICI [...]

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Written By: Yogin Vora on June 16, 2010 4 Comments
7P’s of  Marketing Mix of ICICI  Bank

ICICI Bank is India’s second-largest bank with total assets of Rs. 3,663.74 billion (US$ 76 billion) at September 30, 2009 and profit after tax Rs. 19.18 billion (US$ 398.8 million) for the half year ended September 30, 2009. The Bank has a network of 1,588 branches and about 4,883 ATMs in [...]

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Written By: Yogin Vora on June 13, 2010 No Comment
7P’s of Marketing Mix of Bank of Baroda

The Bank of Baroda was established in the year 1908 in Baroda. Ever since its inception, the bank has been growing and expanding its branches successfully. At the turn of a century, the bank has its presence in 25 countries across the world. Bank of Baroda has progressively taken a step towards commitment and values [...]

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Written By: Yogin Vora on March 8, 2009 5 Comments
Marketing Mix : SWOT : Travel & Tourism Industry : SOTC, Cox & Kings, Kuoni, Thomas Cook, Kesari and Raj Travels

INTRODUCTION TO THE INDUSTRY

The Travel and Tourism industry is still one of the largest single businesses in world commerce and its importance is widely recognized.

The tourism industry is now one of the largest sectors earning foreign [...]

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Written By: Yogin Vora on February 20, 2009 No Comment

PRODUCT:

In marketing product refers to the totality of the offering.

In Construction industry the total product includes services offered by the contractor in the support of the core product i.e. physical product.

For the construction industry products are :

Physical: houses, public and [...]

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