MISSION: What are the Advertising objectives?
MONEY: How much can be spent? (Advertising budget)
MESSAGE: What message should be sent?
MEDIA: What media should be used?
MEASUREMENT: How should the results be evaluated?
Articles tagged with: Persuade
Written By: Yogin Vora on August 20, 2010
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In general, granting that the ultimate intention of any advertising is to influence the purchase behavior of consumers, in a way favorable to the advertiser, how does advertising achieve this end?
The Advertisement Should Be Of Interest To The Audience:
The first requirement [...]
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