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Articles tagged with: Personal Selling

Written By: Yogin Vora on August 16, 2010 1 Comment
What is Advertising?


WHAT IS ADVERTISING?

The word advertising originates from Latin word advertise, which means to turn to. The dictionary meaning of the term is “to give public notice or to give publicity”. Advertising may be defined as the process of buying sponsor-identified media space or time in order to promote a product or [...]

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Written By: Yogin Vora on July 6, 2010 1 Comment
Bharti AXA General Insurance

Bharti AXA General Insurance is a joint venture between Bharti, one of India’s leading business groups with interests in Telecom, Agri Business and Retail; and AXA, world leader in Financial Protection and Wealth Management. Bharti Group holds 74% of equity and AXA holds 26% of the equity.

With [...]

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Written By: Yogin Vora on June 27, 2010 1 Comment
Kotak Mahindra Old Mutual Life Insurance Ltd

Kotak Mahindra Old Mutual Life Insurance Ltd is a joint venture between Kotak Mahindra Bank Ltd., its affiliates and Old Mutual. A company that combines its international strengths and local advantages to offer its customers a wide range of innovative life insurance products, helping them in taking important financial [...]

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