Facebook is a privately owned website and social network founded in 2004 by Harvard university students Mark Zuckerberg with his fellow students Eduardo Saverin, Dustin Moskovitz and Chris Hughes. It was operation in the limited area of Harvard in 2004 and become fully accessible in 2006. The main purpose [...]

Game-playing requires two components: a game and a player. The game designer works to produce a game, and so his immediate preoccupation is with the game itself. Yet, his final goal is to educate, entertain, or edify the game-player; hence, the human player is he proper primary concern of the [...]

Bajaj Allianz General Insurance Company Limited is a joint venture between Bajaj Finserv Limited (recently demerged from Bajaj Auto Limited) and Allianz SE. Both enjoy a reputation of expertise, stability and strength.

Bajaj Allianz General Insurance received the Insurance Regulatory and Development Authority (IRDA) certificate of Registration on [...]

Bharti AXA General Insurance is a joint venture between Bharti, one of India’s leading business groups with interests in Telecom, Agri Business and Retail; and AXA, world leader in Financial Protection and Wealth Management. Bharti Group holds 74% of equity and AXA holds 26% of the equity.

With [...]

The Bank of Baroda was established in the year 1908 in Baroda. Ever since its inception, the bank has been growing and expanding its branches successfully. At the turn of a century, the bank has its presence in 25 countries across the world. Bank of Baroda has progressively taken a step towards commitment and values [...]

The Product Mix

In any organization, we find product the focal point. The hotel services also require a fair combination of core arid peripheral services. It is right to mention that in almost all the hotels of same category by and large the core services are found identical and therefore the peripheral [...]

PRODUCT:

In marketing product refers to the totality of the offering.

In Construction industry the total product includes services offered by the contractor in the support of the core product i.e. physical product.

For the construction industry products are :

Physical: houses, public and [...]

ü Inflexibility

The tourism industry is highly inflexible in terms of capacity. The number of beds in a hotel or seats on a flight is fixed so it is not possible to meet sudden upsurges in demand similarly restaurants tables, hotels beds and flights seats remain empty and [...]

PRODUCT

PRODUCT LEVELS

In planning its market offering, the marketer needs to think through five levels of product. Each level adds to the customer value, and the five constitute a customer value hierarchy.

The levels of the product that the travel and tourism industry offers to its customers are as [...]