The nutritional drink or the health drink industry has been marked by competition from various companies in the past few years. The health drink manufacturers in India have tried to retain their brand image by improving their product quality & by meeting [...]
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Effective Product Launch – Hospital Industry
This case is written on Launch of an Hospital, Which is very effectively a great success story.
Market Research -
1. To determine:
–Target Market
–Market needs
–Positioning and strategy
–New product strengths and weaknesses
–Company strengths and weaknesses
–Packaging/ pricing
2. Focus Group Meetings
–To distill product concept
–Key [...]
Marketing mix consist of four important variables of marketing, i.e. 4Ps-Product, Price, Promotion and Place. Apart from the traditional 4Ps, there are also other variables, i.e. Packaging, Posting, and Pace.
Advertising is an element of promotion. However, it not only assists in promoting the product, but also affects [...]
more→The Product Mix
In any organization, we find product the focal point. The hotel services also require a fair combination of core arid peripheral services. It is right to mention that in almost all the hotels of same category by and large the core services are found identical and therefore the peripheral [...]
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HR Planning!
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