Word of Mouth – You don’t need to spend billions in drumming about your products, if you can get your own customers to talk about it. The age-old Marketing mantra of customer referral ‘by word-of-mouth’ holds good even today. Word of Mouth marketing is just about the cheapest thing you can do to [...]

Not Displaying Contact Information - Physical or online, stores that customers want to shop at are those which they trust. When running an online Store, it is very easy to bypass not providing your contact details. And by contact details, I do not mean just your email address. Be professional and provide your customer with [...]

i-marketing is a hot topic especially in these days of instant results. The reason why i-marketing has become so popular is because they provide three major benefits to potential buyers:

1. Convenience: Customers can order products 24 hours a day wherever they are. They don’t have to sit in traffic, and a parking space, and walk [...]

Never underestimate the value of using low-cost, offline marketing techniques to encourage people to visit your website. Ensure your website address is clearly listed on all of your marketing materials – that is, your business card, brochure, published articles, print advertisements, sandwich boards, your vehicle (if you use it for business), and so on. And, [...]

The four P’s – Product, Price, Place and Promotion have long been associated with marketing, but things have changed on the Internet. So along with a change in the nature of the four P’s there are three new P’s which are relevant to the internet marketer.

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