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Articles tagged with: NDTV

Written By: Namrata Kumblekar on February 21, 2011 No Comment
News Media Impacting our Lives Today

Media has always played a vital role in our lives. However, about a decade ago one would never have imagined how this channel of communication would grow on to us. Today we eat, sleep and drink media.  Is this because our interactions with families and friends have reduced due to the rage of [...]

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Written By: Yogin Vora on May 22, 2009 No Comment
Marketing Mix Analysis & Brand Extension for major National & International Beer Brand : Kingfisher & Fosters

Alcoholic beverages market, especially beer market in India is growing with leaps and bounds. The beer market in India is estimated to be over Rupees 3000 corers. Annual consumption of beer is over hundred 10 million cases. CAGR of [...]

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