5 M’s of Advertising :

MISSION: What are the Advertising objectives?

MONEY: How much can be spent? (Advertising budget)

MESSAGE: What message should be sent?

MEDIA: What media should be used?

MEASUREMENT: How should the results be evaluated?

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Not Displaying Contact Information - Physical or online, stores that customers want to shop at are those which they trust. When running an online Store, it is very easy to bypass not providing your contact details. And by contact details, I do not mean just your email address. Be professional and provide your customer with [...]

INTERNET BANKING:

Internet Banking lets you handle many banking transactions via your personal computer. For instance, you may use your computer to view your account balance, request transfers between accounts, and pay bills electronically.

Internet  banking system and method in which a personal computer is connected by a network [...]

(Contd of Derivative Trading II )

12. What is the contract cycle for Equity based products in NSE ?
Futures and Options contracts have a maximum of 3-month trading cycle – the near month (one), the next month (two) and the far month (three), except for the [...]

American Marketing Association
Function of Advertising
Advertising Objectives
The AIDA Model- Attention,  Interest, Desire, Action.
Case Study on Beauty Parlour
5 M’s of Advertising
Pictorial of Amul Butter
Advertising  Campaign
Case Study on Pepsodent – Dishoom Dishoom
Advertising Budget
Deciding on Advertising Budget
Type of Advertising
Consumer Advertising
Advertising to Business and Professional
Product Advertising
Celebrity Endorsement
Advantages of Celebrity Endorsement a Brand
Disadvantages of Celebrity Endorsement a Brand

For any [...]

Key Points to Remember

Mutual funds are not guaranteed or insured by the FDIC or any other government agency — even if you buy through a bank and the fund carries the bank’s name. You can lose money investing in mutual [...]