ICICI Bank is India’s second-largest bank with total assets of Rs. 3,663.74 billion (US$ 76 billion) at September 30, 2009 and profit after tax Rs. 19.18 billion (US$ 398.8 million) for the half year ended September 30, 2009. The Bank has a network of 1,588 branches and about 4,883 ATMs in [...]

Word of Mouth – You don’t need to spend billions in drumming about your products, if you can get your own customers to talk about it. The age-old Marketing mantra of customer referral ‘by word-of-mouth’ holds good even today. Word of Mouth marketing is just about the cheapest thing you can do to [...]

Company Profile :

Established in 1996, Tata Teleservices is a subsidiary of Tata Sons
Tata Teleservices was the first to launch CDMA mobile services in India
Uses the latest CDMA 3G1X technology for its wireless network
Received the license from the DoT to launch GSM services as well.
The company recorded revenues of INR14,069.8 million during year [...]

FROM 4P’s TO 4E’s

From … Product, Place, Price, Promotion…

To… Experience, EveryPlace, Exchange, Evangelism..

1. From Product to Experience :-

BEAUTY SHOPPING JOURNEY!!

Hershey’s..

Six Flags..

From Place to Everyplace : –

More Everyplace : –

Banners, portals, pop-ups, pop-unders, [...]

Introduction

The Bharat Sanchar Nigam Ltd launched Mobile Cellular Services in India in the year 2000 under which Pre-paid and post-paid cell phone connections are sold to customers through a network of Customer Service Centers (CSC), distributors and dealers spread over the country.

SIM card distribution to [...]