Marketing 4P’s

Price:

Nirma detergent powder launched in the mid- Seventies at one-third the price of its competitor HLL’s Surf. It proved to be hugely successful. To counter Nirma, HLL brought in its own low-priced detergent powder called Wheel, which also emerged successful. Launching such low priced variants might mean diluting a premium [...]

Incredible India :

STRENGTHS :

India’s geographical location is a culmination of forests, deserts, and mountains ands beaches. Diversity of culture i.e. a blend of various civilizations and their traditions. A wealth of archeological sites and historical monuments.

WEAKNESSES

Lack of adequate infrastructure. A xenophobic attitude among certain sections of [...]

INTRODUCTION
In recent years, rural markets of India have acquired significance, as the overall growth of the Indian economy has resulted into substantial increase in the purchasing power of the rural communities. On account of green revolution, the rural areas are consuming a large quantity of industrial and urban manufactured products. In this context, [...]