PRODUCT
PRODUCT LEVELS
In planning its market offering, the marketer needs to think through five levels of product. Each level adds to the customer value, and the five constitute a customer value hierarchy.
The levels of the product that the travel and tourism industry offers to its customers are as [...]
more→
Introduction
Marketing decisions generally fall into the following four controllable categories:
Product
Price
Place (distribution)
Promotion
The term “marketing mix” became popularized after Neil H. Borden published his 1964 article, The Concept of the Marketing Mix. Borden began using the term in his teaching in the late 1940′s after James Culliton had described the marketing manager [...]
more→
HR Planning!
Loading ...