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Articles tagged with: Methods

Written By: Yogin Vora on August 17, 2009 4 Comments
Data Collection Methods

DATA COLLECTION METHODS

Desk Research or Secondary Data

“Secondary data consists of information that already exists somewhere, having been collected for another purpose”. (Kotler & Armstrong). In other words, secondary data are those which have been collected by someone else and which have already been passed through [...]

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Written By: Yogin Vora on August 15, 2009 4 Comments
NGO’s – Non-governmental organization

Non-governmental organization

A non-governmental organization (NGO) is a legally constituted organization created by private organizations or people with no participation or representation of any government. In the cases in which NGOs are funded totally or partially by governments, the NGO maintains its non-governmental status insofar as it excludes government representatives from membership [...]

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