What comes to your mind first when u come across the term ‘MARUTI SUZUKI’, it always absolutely has to be Maruti 800, best known as ‘The Middle class car of India’.
MARUTI from as a brand itself is seldom looked at, as a luxury brand. Maruti as [...]
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“What it (MUL) did to Premier Automobiles Ltd. and Hindustan Motors is now being done to it.â€
- AN MUL Rival.
History
MUL was a joint venture created in February 1981 between Japan’s Suzuki Motor Company and the Indian Government when the latter decided to produce small, economical [...]
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MUL is in a leadership position in the market.
Major strength of MUL is having largest network of dealers and after sales service caters in the country.
Self competing product range in small car segment
Maruti 800
Omni
Alto
Zen
Wagon R
Good promotional strategy is adopted by MUL to transform its [...]
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HR Planning!
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