The four P’s – Product, Price, Place and Promotion have long been associated with marketing, but things have changed on the Internet. So along with a change in the nature of the four P’s there are three new P’s which are relevant to the internet marketer.

more→

Hotels form one of the most important support service that affect the arrival of tourist to a country. There are around 1000 classified hotels and the total room availability is pegged at 60,000 rooms.

To find out the present status of this industry we have done a strength, weakness, opportunity and threat (SWOT) analysis. This will [...]

Introduction

Businesses need to set themselves clear aims and objectives if they are going to succeed. The Kellogg Company is the world’s leading producer of breakfast cereals and convenience foods, such as cereal bars, and aims to maintain that position.

In 2006, Kellogg had total worldwide sales of almost $11 billion [...]

SWOT Analysis of MTNL (Mahanagar Telephone Nigam Limited)

STRENGTHS-

MTNL is one of the NAVRATNA companies.
The company enjoys large consumer base in NEW DELHI.
Being a Govt. company , it enjoys a strong reliability among users.
High on cash.

WEAKNESSES-

Poor marketing
Slow on implementation
It does not provide good network.
Bureaucratic organizational structure

more→

FROM 4P’s TO 4E’s

From … Product, Place, Price, Promotion…

To… Experience, EveryPlace, Exchange, Evangelism..

1. From Product to Experience :-

BEAUTY SHOPPING JOURNEY!!

Hershey’s..

Six Flags..

From Place to Everyplace : –

More Everyplace : –

Banners, portals, pop-ups, pop-unders, [...]

NATURE AND SCOPE

The Customer is King! This credo is more powerful, relevant and true today than ever before. In a truly customer driven economy, success depends on a company’s ability to be with the customer on a round the [...]

MARKETING  STRATEGY

The following strategies will be followed by us to revive ‘Brut’ in our target market.

Pricing

·       According to our consumer survey, we found that pricing was the second most [...]

Introduction

Marketing Research

Def: “Marketing research is a systematic & Objective study of problems pertaining to the marketing of goods & services. It s applicable to all phases & aspects of marketing”

“If marketing is a cake then marketing research is [...]

PRODUCT:

In marketing product refers to the totality of the offering.

In Construction industry the total product includes services offered by the contractor in the support of the core product i.e. physical product.

For the construction industry products are :

Physical: houses, public and [...]

PRODUCT

PRODUCT LEVELS

In planning its market offering, the marketer needs to think through five levels of product. Each level adds to the customer value, and the five constitute a customer value hierarchy.

The levels of the product that the travel and tourism industry offers to its customers are as [...]

Introduction

NIVEA® is an established name in high quality skin and beauty care products. It is part of a range of brands produced and sold by Beiersdorf. Beiersdorf, founded in 1882, has grown to be a global company specialising in skin and beauty care.

In the UK, Beiersdorf’s continuing [...]

The marketing mix is the combination of marketing activities that an organisation engages in so as to best meet the needs of its targeted market. Traditionally the marketing mix consisted of just 4 Ps.
For example, a motor vehicle manufacturer like Audi:

Produces products that are of the highest quality [...]

Introduction

Marketing decisions generally fall into the following four controllable categories:

Product
Price
Place (distribution)
Promotion

The term “marketing mix” became popularized after Neil H. Borden published his 1964 article, The Concept of the Marketing Mix. Borden began using the term in his teaching in the late 1940′s after James Culliton had [...]