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Articles tagged with: Marketing

Written By: Vidhi Gogri on May 13, 2011 1 Comment
Initial steps to HR – Recruitment

We all have heard that, “Employees are assets of a company.” Every company claims to follow and understand this mantra. The function of HR is all about people- managing them, hiring them, etc. To carry out any function in a business, be it marketing, production, operations, you need people. HR brings the people [...]

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Written By: Vidhi Gogri on March 4, 2011 1 Comment
Changing Trends in Restaurants II

The first part saw the changing facets of restaurant from 1980’s till now. Now let’s notice the other changes that have taken place. For e.g. the new trend of “Takeaway” & “Easy-to-Cook”.


Now-a-days the concept of takeaway has become catchier than the restaurants. Life in cities is fast moving, no [...]

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Written By: Yogin Vora on November 29, 2010 No Comment
IMC (Integrated Marketing Communication) tools used by MICROMAX

Advertising is the one of the biggest tool to development of integrated marketing communication. So the Micromax uses IMC tools to promote the product and build the strong image of the brand in the consumers mind. Integrated Marketing Communication ( IMC) is the practice of unifying all marketing [...]

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Written By: Yogin Vora on September 7, 2010 1 Comment
Flanking Strategy of Marketing

Flanking Strategy –

For most marketing managers, offensive and defensive are natural strategies. The leader defends, everyone else attacks. So what else is new?

Flanking. For most managers, flanking strategy may seem like a military concept with no marketing applications. Not so. Flanking is the most innovative way [...]

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Written By: Yogin Vora on August 30, 2010 No Comment
Guerrilla Advertising Strategy

From China to Cuba to Vietnaam, history teaches the power of a guerrilla movement. In business, too, a guerrilla has a reservoir of tactical advantages that allows the small company to flourish in the land of the giants.

Size, of course, is relative. The smallest automobile company (American [...]

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Written By: Yogin Vora on July 24, 2010 1 Comment
Para Banking

What is Para Banking?

It provides a framework of rules/regulations/instructions to the Scheduled Commercial Banks for undertaking certain financial services or para-banking activities as permitted by RBI.

What is Universal Banking?

Universal Banking is a superstore for financial products under one roof. Corporate can get loans and [...]

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Written By: Yogin Vora on June 7, 2010 No Comment

21st Century - BRANDING

One of the most successful marketers of the past fifteen years, Scott Bedbury played a key role in the rise of both Nike and StarBucks. In his insightful book. A New Brand World, he offers the following branding principles :

Relying on Brand awareness has become marketing fool’s gold – Smart brands [...]

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Written By: Yogin Vora on June 3, 2010 10 Comments
Branding Decisions

Brand Decision :

The first branding strategy decision is whether to develop brand name for a product. Today, branding is such a strong force that hardly anything goes unbranded. Assuming a firm decides to brand its products or services, it must then choose which brand names to use. Four [...]

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Written By: Yogin Vora on May 15, 2010 No Comment
Marketing Visit to Tara Village

Village Demography-

Name of the Village : TARA

Location : PANVEL  PEN HIGHWAY

Population : [...]

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Written By: Yogin Vora on May 6, 2010 1 Comment
Maruti Udyog Limited (MUL)

MUL

 

“What it (MUL) did to Premier Automobiles Ltd. and Hindustan Motors is now being done to it.”

- AN MUL Rival.

History

MUL was a joint venture created in February 1981 between Japan’s Suzuki Motor Company and the Indian Government when the latter decided to produce small, economical [...]

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Written By: Yogin Vora on April 23, 2010 No Comment
5 Crucial Tips to get more Business

Word of Mouth – You don’t need to spend billions in drumming about your products, if you can get your own customers to talk about it. The age-old Marketing mantra of customer referral ‘by word-of-mouth’ holds good even today. Word of Mouth marketing is just about the cheapest thing you can do to [...]

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Written By: Yogin Vora on April 20, 2010 1 Comment
Tata Indicom – Suno Dil ki Awaaz

Company Profile :

Established in 1996, Tata Teleservices is a subsidiary of Tata Sons
Tata Teleservices was the first to launch CDMA mobile services in India
Uses the latest CDMA 3G1X technology for its wireless network
Received the license from the DoT to launch GSM services as well.
The company recorded revenues of INR14,069.8 million during year [...]

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Written By: Yogin Vora on April 9, 2010 No Comment
The Original WWW

How do you evaluate a technology that has completely captured the public’s imagination and spawned thousands of articles in newspapers n magazines? What about a technology that has come to indicate innovation, where the ignorance of how it works is a sure sign of being on the wrong side of [...]

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Written By: Yogin Vora on March 31, 2010 No Comment
Online Advertising Models

In addition to optimizing your website and increasing your site traffic through search engines, consider advertising on third-party websites and in search engines using a combination of banner advertisements and text links.

• Graphical banner advertisements, pop-ups and text based ads are online ads that are placed on third-party websites that link back to your website. [...]

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