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Articles tagged with: Marketing

Written By: Yogin Vora on July 24, 2010 No Comment
Para Banking

What is ‘Para Banking’?

It provides a framework of rules/regulations/instructions to the Scheduled Commercial Banks for undertaking certain financial services or para-banking activities as permitted by RBI.

What is ‘Universal Banking’?

Universal Banking is a superstore for financial products under one roof. Corporate can get loans and [...]

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Written By: Yogin Vora on June 7, 2010 No Comment

21st Century - BRANDING

One of the most successful marketers of the past fifteen years, Scott Bedbury played a key role in the rise of both Nike and StarBucks. In his insightful book. A New Brand World, he offers the following branding principles :

Relying on Brand awareness has become marketing fool’s gold – Smart brands [...]

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Written By: Yogin Vora on June 3, 2010 5 Comments
Branding Decisions

Brand Decision :

The first branding strategy decision is whether to develop brand name for a product. Today, branding is such a strong force that hardly anything goes unbranded. Assuming a firm decides to brand its products or services, it must then choose which brand names to use. Four [...]

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Written By: Yogin Vora on May 15, 2010 No Comment
Marketing Visit to Tara Village

Village Demography-

Name of the Village : TARA

Location : PANVEL – PEN HIGHWAY

Population : [...]

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Written By: Yogin Vora on May 6, 2010 No Comment
Maruti Udyog Limited (MUL)

MUL

“What it (MUL) did to Premier Automobiles Ltd. and Hindustan Motors is now being done to it.”

- AN MUL Rival.

History

MUL was a joint venture created in February 1981 between Japan’s Suzuki Motor Company and the Indian Government when the latter decided to produce small, economical [...]

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Written By: Yogin Vora on April 23, 2010 No Comment
5 Crucial Tips to get more Business

Word of Mouth – You don’t need to spend billions in drumming about your products, if you can get your own customers to talk about it. The age-old Marketing mantra of customer referral ‘by word-of-mouth’ holds good even today. Word of Mouth marketing is just about the cheapest thing you can do to [...]

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Written By: Yogin Vora on April 20, 2010 No Comment
Tata Indicom – Suno Dil ki Awaaz

Company Profile :

Established in 1996, Tata Teleservices is a subsidiary of Tata Sons
Tata Teleservices was the first to launch CDMA mobile services in India
Uses the latest CDMA 3G1X technology for its wireless network
Received the license from the DoT to launch GSM services as well.
The company recorded revenues of INR14,069.8 million during year [...]

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Written By: Yogin Vora on April 9, 2010 No Comment
The Original WWW

How do you evaluate a technology that has completely captured the public’s imagination and spawned thousands of articles in newspapers n magazines? What about a technology that has come to indicate innovation, where the ignorance of how it works is a sure sign of being on the wrong side of [...]

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Written By: Yogin Vora on March 31, 2010 No Comment
Online Advertising Models

In addition to optimizing your website and increasing your site traffic through search engines, consider advertising on third-party websites and in search engines using a combination of banner advertisements and text links.

• Graphical banner advertisements, pop-ups and text based ads are online ads that are placed on third-party websites that link back to your website. [...]

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Written By: Yogin Vora on March 29, 2010 No Comment
7 P’S OF Marketing on the Internet

The four P’s – Product, Price, Place and Promotion have long been associated with marketing, but things have changed on the Internet. So along with a change in the nature of the four P’s there are three new P’s which are relevant to the internet marketer.

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Written By: Yogin Vora on March 10, 2010 No Comment

Marketing Marathon 2010 – the annual Management summit held on 27th February, 2010 at Vivekananda Education Society’s Institute of Management Studies and Research. Entered its 11th year, with the theme of Marketing Marathon, i.e. to learn about changing Marketing Strategies in today’s scenario.

The event started with an awe-inspiring speaker, Mr. Jagdeep [...]

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Written By: Yogin Vora on February 23, 2010 No Comment

Mumbai, February 15, 2010: Vivekanand Education Society’s Institute of Management Studies and Research will hold Congruence ’10; its annual Management event on 27th February 2010. This year, Congruence will focus on Marketing in changing times and the event is envisioned to be a Marathon of Marketing.

Renowned [...]

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