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Articles tagged with: Marketing mix

Written By: Yogin Vora on November 14, 2011 No Comment
Marketing Mix of Nirma Ltd, Procter & Gamble & Hindustan Unilever Ltd

Marketing 4P’s

Price:

Nirma detergent powder launched in the mid- Seventies at one-third the price of its competitor HLL’s Surf. It proved to be hugely successful. To counter Nirma, HLL brought in its own low-priced detergent powder called Wheel, which also emerged successful. Launching such low priced variants might mean diluting a premium [...]

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Written By: Yogin Vora on August 17, 2011 3 Comments
Strategies of FMCG Companies in Rural Market (Marketing Project)

The Attachment below consist of the following points & explanation

Introduction to Fast Moving Consumer Goods
Examples of the companies – HLL, Colgate, Pamolive, Britannia, Marico.
Marketing Mix (4P’s) of Nirma
Positioning of Nirma (Internationally & Local)
SWOT Analysis of Nirma
Britannia Tiger
Hoarding for Tiger Biscuit
Marketing Mix (4P’s) for Britannia Tiger Biscuits
HLL Nihar Coconut Oil – Introduction
Marketing Mix of Nihar [...]

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Written By: Yogin Vora on April 22, 2011 No Comment
7 P’s of FACEBOOK [Marketing Mix]

Facebook is a privately owned website and social network founded in 2004 by Harvard university students Mark Zuckerberg with his fellow students Eduardo Saverin, Dustin Moskovitz and Chris Hughes. It was operation in the limited area of Harvard in 2004 and become fully accessible in 2006. The main purpose [...]

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Written By: Shweta Amin on February 5, 2011 1 Comment
Effective Market Research – Mens Grooming Products

There used to be a time when personal grooming products were used by women, only women. It is because nobody then had asked men what they wanted.  In last 5 yrs the prophecy seems to have changed. Over the last few years Indian markets have seen an unexpected growth in market size of [...]

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Written By: Yogin Vora on October 17, 2010 No Comment
Marketing Mix (4 P’s) of MILO

Milo:

In Greek mythology there was a Roman athlete named MILOn who was famous for his feats of strength. Legend has it that he once carried a four-year-old bullock through the stadium in Olympia, Greece! You may not grow as strong as Milon by drinking MILO, but it is a [...]

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Written By: Yogin Vora on October 12, 2010 No Comment
Marketing Mix (4 P’s) of Boost

Boost

Boost is health food drink (HFD), which is positioned on the energy platform in India. Developed by the Indian R&D team in 1974, and launched in 1975-6 in Kerala, Boost has been one of the fastest growing brands in the Indian GSK Consumer portfolio. Realising that the energy segment [...]

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Written By: Yogin Vora on October 9, 2010 No Comment
Marketing Mix (4 P’s ) of COMPLAN

Complan:

“From the beginning, the driving idea was quality.”

Glaxo first marketed Complan in India. Now it is a product of Heinz India Pvt. Ltd. Heinz is comparatively new in India but a trusted name in many parts of the world. Everything except that has changed and changed again through twelve-plus [...]

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Written By: Yogin Vora on September 29, 2010 1 Comment
Marketing Mix (4P’s) for Horlicks

Marketing Mix of Horlicks

In 1960, a factory was built in the state of Punjab, India following pressure from local Government, heavy tariffs and diminishing import permits for Horlicks. This involved using Buffalo milk rather than cows milk, and the modified technology of using vacuum ovens, rather [...]

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Written By: Yogin Vora on September 26, 2010 No Comment
Marketing Mix (4P’s) for Cadbury Bournvita

Cadbury’s ‘Bourn Vita’

The nutritional drink or the health drink industry has been marked by competition from various companies in the past few years. The health drink manufacturers in India have tried to retain their brand image by improving their product quality & by meeting [...]

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Written By: Yogin Vora on August 6, 2010 No Comment
Role of Advertising in Marketing Mix

Marketing mix consist of four important variables of marketing, i.e. 4Ps-Product, Price, Promotion and Place. Apart from the traditional 4Ps, there are also other variables, i.e. Packaging, Posting, and Pace.

Advertising is an element of promotion. However, it not only assists in promoting the product, but also affects [...]

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Written By: Yogin Vora on July 10, 2010 4 Comments
Bajaj Allianz General Insurance Company Limited

Bajaj Allianz General Insurance Company Limited is a joint venture between Bajaj Finserv Limited (recently demerged from Bajaj Auto Limited) and Allianz SE. Both enjoy a reputation of expertise, stability and strength.

Bajaj Allianz General Insurance received the Insurance Regulatory and Development Authority (IRDA) certificate of Registration on [...]

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Written By: Yogin Vora on June 27, 2010 1 Comment
Kotak Mahindra Old Mutual Life Insurance Ltd

Kotak Mahindra Old Mutual Life Insurance Ltd is a joint venture between Kotak Mahindra Bank Ltd., its affiliates and Old Mutual. A company that combines its international strengths and local advantages to offer its customers a wide range of innovative life insurance products, helping them in taking important financial [...]

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Written By: Yogin Vora on June 23, 2010 3 Comments
7 P’s of Marketing Mix of ICICI Prudential

ICICI Prudential Life Insurance :

ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank – one of India’s foremost financial services companies-and Prudential plc – a leading international financial services group headquartered in the United Kingdom. Total capital infusion stands at Rs. 47.80 billion, with ICICI [...]

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Written By: Yogin Vora on June 16, 2010 4 Comments
7P’s of  Marketing Mix of ICICI  Bank

ICICI Bank is India’s second-largest bank with total assets of Rs. 3,663.74 billion (US$ 76 billion) at September 30, 2009 and profit after tax Rs. 19.18 billion (US$ 398.8 million) for the half year ended September 30, 2009. The Bank has a network of 1,588 branches and about 4,883 ATMs in [...]

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