From China to Cuba to Vietnaam, history teaches the power of a guerrilla movement. In business, too, a guerrilla has a reservoir of tactical advantages that allows the small company to flourish in the land of the giants.

Size, of course, is relative. The smallest automobile company (American [...]

Portfolio Management

Each and every investor has to face risk while investing. What is Risk? Risk is the uncertainty of income/capital appreciation or loss of both. Risk is classified into: Systematic risk or Market related risk and Unsystematic risk or Company related risk.

Systematic risk refers to that portion [...]

While planning and executing their research, rural researches have to take into account the typical features of rural India. Saome of these are

Low literacy levels, particular among women and older persons. requiring innovations in the questionnaire design scales. Ladders, faces, chess boards, and playing cards are good substitutes for scales.
Wide geographical dispersion with [...]

Strength

MUL is in a leadership position in the market.
Major strength of MUL is having largest network of dealers and after sales service caters in the country.
Self competing product range in small car segment

Maruti 800
Omni
Alto
Zen
Wagon R

Good promotional strategy is adopted by MUL to transform its [...]

Segmenting, Targeting & Positioning

Segmentation:-

Market Segmentation is a group of customers sharing a similar set of wants. Thus, we would distinguish between game buyers who are primarily seeking low-cost basic games and those high-cost adventurous games. The company has created, licensed and acquired a group of [...]

Glossary: Some terms related with Mutual Funds:

ACCOUNT STATEMENT:
A document issued by the mutual fund, giving details of transactions and holdings of an investor.

ADJUSTED NAV (TOTAL RETURN):
The net asset value of a unit assuming reinvestment of distributions made to the investors in any form.

ADVISOR:
Your financial consultant who gives [...]

Introduction

Decision-makers within organisations need to look into the future. As they do so, their thinking should focus on their customers. These should include existing customers and potential customers who have so far not taken up products from that organisation.

In an age when credit is more widely available than ever, [...]

Introduction

Businesses need to set themselves clear aims and objectives if they are going to succeed. The Kellogg Company is the world’s leading producer of breakfast cereals and convenience foods, such as cereal bars, and aims to maintain that position.

In 2006, Kellogg had total worldwide sales of almost $11 billion [...]

KPO Demystified

What is Knowledge Process Outsourcing?Knowledge Process Outsourcing (KPO) is the outsourcing of high-end business functions in an organization. These functions include both core and non-core activities.How it is different from Business Process Outsourcing


KPO Value Chain examples
 

Low-end
High-end

Business Analytics
Back office support, [...]

Introduction

NIVEA® is an established name in high quality skin and beauty care products. It is part of a range of brands produced and sold by Beiersdorf. Beiersdorf, founded in 1882, has grown to be a global company specialising in skin and beauty care.

In the UK, Beiersdorf’s continuing [...]