For most marketing managers, offensive and defensive are natural strategies. The leader defends, everyone else attacks. So what else is new?
Flanking. For most managers, flanking strategy may seem like a military concept with no marketing applications. Not so. Flanking is the most innovative way [...]
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Established in 1996, Tata Teleservices is a subsidiary of Tata Sons
Tata Teleservices was the first to launch CDMA mobile services in India
Uses the latest CDMA 3G1X technology for its wireless network
Received the license from the DoT to launch GSM services as well.
The company recorded revenues of INR14,069.8 million during year [...]
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