Technical professionals are highly specialized and managing them according to traditional principles may meet with only minimal success.

Technical professionals want autonomy: They are frequently achievement-orientated people who seek motivation from their work.  Technical professionals’ desire for autonomy usually means that they want a large role in setting [...]

Marketing mix consist of four important variables of marketing, i.e. 4Ps-Product, Price, Promotion and Place. Apart from the traditional 4Ps, there are also other variables, i.e. Packaging, Posting, and Pace.

Advertising is an element of promotion. However, it not only assists in promoting the product, but also affects [...]

Kotak Mahindra Old Mutual Life Insurance Ltd is a joint venture between Kotak Mahindra Bank Ltd., its affiliates and Old Mutual. A company that combines its international strengths and local advantages to offer its customers a wide range of innovative life insurance products, helping them in taking important financial [...]

Village Demography-

Name of the Village : TARA

Location : PANVEL  PEN HIGHWAY

Population : [...]

NATURE AND SCOPE

The Customer is King! This credo is more powerful, relevant and true today than ever before. In a truly customer driven economy, success depends on a company’s ability to be with the customer on a round the [...]