The history of advertising dates back to the early days of human civilization. The evolution or growth of advertising can be briefly stated as follows:

Early Forms of Advertising: Three forms of advertising existed during the [...]

DATA COLLECTION METHODS

Desk Research or Secondary Data

“Secondary data consists of information that already exists somewhere, having been collected for another purpose”. (Kotler & Armstrong). In other words, secondary data are those which have been collected by someone else and which have already been passed through [...]

Welcome to chartered accountancy course

The Chartered Accountancy Course is a professional course in Accounting introduced in our country in 1949, with the enactment of the Chartered Accountants Act, 1949. The Institute of Chartered Accountants of India was set up in that year as a statutory body to regulate the profession of [...]