In general, granting that the ultimate intention of any advertising is to influence the purchase behavior of consumers, in a way favorable to the advertiser, how does advertising achieve this end?

The Advertisement Should Be Of Interest To The Audience:

The first requirement [...]

Introduction to Bing

Launched on 28th May 2009
Replacement of MSN Live Search
Tie up with Yahoo for replacing yahoo search with Bing on 29th July 2009
Current market share is 10.17%

Introduction to Google

Launched in January 1996 by Larry Page
Corporate office in California, USA
Grown through new products, acquisitions [...]

i-marketing is a hot topic especially in these days of instant results. The reason why i-marketing has become so popular is because they provide three major benefits to potential buyers:

1. Convenience: Customers can order products 24 hours a day wherever they are. They don’t have to sit in traffic, and a parking space, and walk [...]

Key Points to Remember

Mutual funds are not guaranteed or insured by the FDIC or any other government agency — even if you buy through a bank and the fund carries the bank’s name. You can lose money investing in mutual [...]