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Articles tagged with: Indian Market

Written By: Shweta Amin on March 10, 2011 No Comment
Packaged Food is Changing Life Style

In Recent years there has been a noticeable rise of packaged in Indian Markets. The changing life style of Indian Households has paved the way for this change to happen. Packaged food assists today’s woman to meet various family eating habits.
On this background the target market for this product was placed in the [...]

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Written By: Yogin Vora on October 17, 2010 No Comment
Marketing Mix (4 P’s) of MILO

Milo:

In Greek mythology there was a Roman athlete named MILOn who was famous for his feats of strength. Legend has it that he once carried a four-year-old bullock through the stadium in Olympia, Greece! You may not grow as strong as Milon by drinking MILO, but it is a [...]

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Written By: Yogin Vora on May 6, 2010 1 Comment
Maruti Udyog Limited (MUL)

MUL

“What it (MUL) did to Premier Automobiles Ltd. and Hindustan Motors is now being done to it.”

- AN MUL Rival.

History

MUL was a joint venture created in February 1981 between Japan’s Suzuki Motor Company and the Indian Government when the latter decided to produce small, economical [...]

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Written By: Yogin Vora on April 30, 2010 No Comment
Brand Personality

Are you what you drive? That is what are companies seem to be asking and in the same breath trying to convince you about. In other words, are you the Hyundai accent owner who commands immediate respect wherever she goes (including fro the potential father-in-law) or are you the suave executive [...]

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