What is ‘Para Banking’?

It provides a framework of rules/regulations/instructions to the Scheduled Commercial Banks for undertaking certain financial services or para-banking activities as permitted by RBI.

What is ‘Universal Banking’?

Universal Banking is a superstore for financial products under one roof. Corporate can get loans and [...]

ICICI Bank is India’s second-largest bank with total assets of Rs. 3,663.74 billion (US$ 76 billion) at September 30, 2009 and profit after tax Rs. 19.18 billion (US$ 398.8 million) for the half year ended September 30, 2009. The Bank has a network of 1,588 branches and about 4,883 ATMs in [...]

While planning and executing their research, rural researches have to take into account the typical features of rural India. Saome of these are

Low literacy levels, particular among women and older persons. requiring innovations in the questionnaire design scales. Ladders, faces, chess boards, and playing cards are good substitutes for scales.
Wide geographical dispersion with [...]

Real Estate

Contribution towards the Economy

Contribution to GDP of about 7%
Second largest employment generator in the country
Real estate growth gives boost to steel and cement sectors
Real estate is a growth engine for development of over 269 allied industries

Major growth Driver

Residential Segment:

Increase in Income level combined with trends [...]

Are you what you drive? That is what are companies seem to be asking and in the same breath trying to convince you about. In other words, are you the Hyundai accent owner who commands immediate respect wherever she goes (including fro the potential father-in-law) or are you the suave executive [...]

The Indian capital market has witness impressive growth and qualitative changes, especially over the last two decades. In the fifties, sixties and most of the seventies, it was in a dormant stage when the investors were generally not familiar with, or inclined towards, the corporate securities. During this time, [...]

Marketing Marathon 2010 – the annual Management summit held on 27th February, 2010 at Vivekananda Education Society’s Institute of Management Studies and Research. Entered its 11th year, with the theme of Marketing Marathon, i.e. to learn about changing Marketing Strategies in today’s scenario.

The event started with an awe-inspiring speaker, Mr. Jagdeep [...]

Introduction

Cigarettes:

A cigarette is a product consumed via smoking and manufactured out of cured and finely cut tobacco leaves and reconstituted tobacco, combined with other additives, then rolled or stuffed into a paper-wrapped cylinder (generally less than 120 mm in length and 10 [...]

Strengths

· Established Family Brand
· Strong Global Corporate Brand ( NIL )
· Specialization in food processing category marketing and distribution in Urban market
· Presence of other product segments of food category : Dairy Products, Chocolate, Infant foods
· Pioneer and Leader so 1st mover advantage in Noodles, Sauce, Ketchups and Soup [...]

INTRODUCTION

The Reliance group – one of India’s largest business houses with revenues of Rs. 990 billion ($22.6 billion) that is equal to 3.5 percent of the country’s gross domestic product was split into two.

The group – which claims to contribute nearly 10 per cent of the country’s indirect tax [...]

INDUSTRY BACKGROUND

The mutual fund industry started in India in a small way with the UTI Act creating what was effectively a small savings division within the RBI. Over a period of 25 years this grew fairly successfully and gave investors a good return, and therefore in 1989, as the next logical [...]

DATA COLLECTION METHODS

Desk Research or Secondary Data

“Secondary data consists of information that already exists somewhere, having been collected for another purpose”. (Kotler & Armstrong). In other words, secondary data are those which have been collected by someone else and which have already been passed through [...]