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Articles tagged with: India

Written By: Yogin Vora on August 31, 2011 No Comment
FDI in Telecom Sector

Sr. No
Topic

1
What is FDI?

2
Benefits of  FDI

3
India among the world’s most attractive destinations

4
Why India is a better option?

5
Do we need foreign funds for telecom sector?

6
Telecom investment framework in India

7
Introduction to Telecom Sector

8
Communications

9
Policy

10
Demand and supply

11
Basic/fixed services

12
Cellular services

13
Internet Service Providers (ISP)

14
Vsat [...]

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Written By: Yogin Vora on April 11, 2011 No Comment
SWOT Analysis of Torrent Power Ltd.

Strengths:

• The integrated player in India across the entire value chain –generation, transmission and distribution
• The only successful player in the private distribution franchisee business
• The only power utility company with positive FCFF in FY10
• Zero reliance on Chinese equipment
• Stellar operational efficiency (FY10 average PLF was 90%+ and T&D losses were sub-10% compared [...]

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Written By: Prajakta Yeole on March 7, 2011 No Comment
Piggybacking on the Religion that is Cricket

The crazy country of cricket fanatics – that is what will define India for the coming month. That is not to say that cricket fever will then subside, just normalize after its crescendo. During a time that everyone’s eyes are riveted to the television screen, and with the onset [...]

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Written By: Vidhi Gogri on March 4, 2011 1 Comment
Changing Trends in Restaurants II

The first part saw the changing facets of restaurant from 1980’s till now. Now let’s notice the other changes that have taken place. For e.g. the new trend of “Takeaway” & “Easy-to-Cook”.


Now-a-days the concept of takeaway has become catchier than the restaurants. Life in cities is fast moving, no [...]

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Written By: Namrata Kumblekar on February 21, 2011 No Comment
News Media Impacting our Lives Today

Media has always played a vital role in our lives. However, about a decade ago one would never have imagined how this channel of communication would grow on to us. Today we eat, sleep and drink media.  Is this because our interactions with families and friends have reduced due to the rage of [...]

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Written By: Yogin Vora on October 12, 2010 No Comment
Marketing Mix (4 P’s) of Boost

Boost

Boost is health food drink (HFD), which is positioned on the energy platform in India. Developed by the Indian R&D team in 1974, and launched in 1975-6 in Kerala, Boost has been one of the fastest growing brands in the Indian GSK Consumer portfolio. Realising that the energy segment [...]

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Written By: Yogin Vora on September 26, 2010 No Comment
Marketing Mix (4P’s) for Cadbury Bournvita

Cadbury’s ‘Bourn Vita’

The nutritional drink or the health drink industry has been marked by competition from various companies in the past few years. The health drink manufacturers in India have tried to retain their brand image by improving their product quality & by meeting [...]

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Written By: Yogin Vora on September 12, 2010 5 Comments
Understanding Consumer Demand Structure

Youth of India

• Multi tier/ Multi pronged strategy catering to different sections of the society
• Indian not wannabe western

- Best of the east and west

¨
•Indians are poor not backward

YOUTH CONSUMER:

1.The Creamy Layer.
2.The Consuming Class.
3.‘Stretch-a-bit’ Consumers.

Women of Consumer India

The woman consumer
Conservative working [...]

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Written By: Yogin Vora on July 24, 2010 1 Comment
Para Banking

What is ‘Para Banking’?

It provides a framework of rules/regulations/instructions to the Scheduled Commercial Banks for undertaking certain financial services or para-banking activities as permitted by RBI.

What is ‘Universal Banking’?

Universal Banking is a superstore for financial products under one roof. Corporate can get loans and [...]

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Written By: Yogin Vora on June 16, 2010 4 Comments
7P’s of  Marketing Mix of ICICI  Bank

ICICI Bank is India’s second-largest bank with total assets of Rs. 3,663.74 billion (US$ 76 billion) at September 30, 2009 and profit after tax Rs. 19.18 billion (US$ 398.8 million) for the half year ended September 30, 2009. The Bank has a network of 1,588 branches and about 4,883 ATMs in [...]

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Written By: Yogin Vora on June 9, 2010 2 Comments

While planning and executing their research, rural researches have to take into account the typical features of rural India. Saome of these are

Low literacy levels, particular among women and older persons. requiring innovations in the questionnaire design scales. Ladders, faces, chess boards, and playing cards are good substitutes for scales.
Wide geographical dispersion with [...]

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Written By: Yogin Vora on May 20, 2010 2 Comments
Impact of Recession on Real Estate in India

Real Estate

Contribution towards the Economy

Contribution to GDP of about 7%
Second largest employment generator in the country
Real estate growth gives boost to steel and cement sectors
Real estate is a growth engine for development of over 269 allied industries

Major growth Driver

Residential Segment:

Increase in Income level combined with trends [...]

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Written By: Yogin Vora on April 30, 2010 No Comment
Brand Personality

Are you what you drive? That is what are companies seem to be asking and in the same breath trying to convince you about. In other words, are you the Hyundai accent owner who commands immediate respect wherever she goes (including fro the potential father-in-law) or are you the suave executive [...]

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Written By: Yogin Vora on March 25, 2010 No Comment

The Indian capital market has witness impressive growth and qualitative changes, especially over the last two decades. In the fifties, sixties and most of the seventies, it was in a dormant stage when the investors were generally not familiar with, or inclined towards, the corporate securities. During this time, [...]

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