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Written By: Shweta Amin on February 13, 2011 1 Comment
MARUTI SUZUKI – BRAND POSITIONING

What comes to your mind first when u come across the term ‘MARUTI SUZUKI’, it always absolutely has to be Maruti 800, best known as ‘The Middle class car of India’.

BRAND IMAGE:-

MARUTI from as a brand itself is seldom looked at, as a luxury brand. Maruti as [...]

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Written By: Yogin Vora on April 30, 2010 No Comment
Brand Personality

Are you what you drive? That is what are companies seem to be asking and in the same breath trying to convince you about. In other words, are you the Hyundai accent owner who commands immediate respect wherever she goes (including fro the potential father-in-law) or are you the suave executive [...]

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Written By: Yogin Vora on February 16, 2009 1 Comment

Introduction to Big Bazaar

Big Bazaar is a chain of shopping malls in India currently with 31 outlets, owned by the Pantaloon Group. The idea was pioneered by entrepreneur Kishore Biyani, the head of Pantaloon Retail India Ltd. The idea from the very beginning was to make Big Bazaar very comfortable for the [...]

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