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Written By: Yogin Vora on September 7, 2010 1 Comment
Flanking Strategy of Marketing

Flanking Strategy –

For most marketing managers, offensive and defensive are natural strategies. The leader defends, everyone else attacks. So what else is new?

Flanking. For most managers, flanking strategy may seem like a military concept with no marketing applications. Not so. Flanking is the most innovative way [...]

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Written By: Yogin Vora on August 5, 2009 4 Comments

Zhong Xing Telecommunication Equipment Company Limited(ZTE)


COMPANY BACKGROUND
Zhong Xing Telecommunication Equipment Company Limited was founded in 1985. It is a multinational organization based in China. It is listed on the Shenzhen Stock Exchange and the main board of the Hong Kong Stock Exchange. It is one of the leading providers [...]

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