Marketing 4P’s
Price:
Nirma detergent powder launched in the mid- Seventies at one-third the price of its competitor HLL’s Surf. It proved to be hugely successful. To counter Nirma, HLL brought in its own low-priced detergent powder called Wheel, which also emerged successful. Launching such low priced variants might mean diluting a premium [...]
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The Attachment below consist of the following points & explanation
Introduction to Fast Moving Consumer Goods
Examples of the companies – HLL, Colgate, Pamolive, Britannia, Marico.
Marketing Mix (4P’s) of Nirma
Positioning of Nirma (Internationally & Local)
SWOT Analysis of Nirma
Britannia Tiger
Hoarding for Tiger Biscuit
Marketing Mix (4P’s) for Britannia Tiger Biscuits
HLL Nihar Coconut Oil – Introduction
Marketing Mix of Nihar [...]
DATA COLLECTION METHODS
Desk Research or Secondary Data
“Secondary data consists of information that already exists somewhere, having been collected for another purpose”. (Kotler & Armstrong). In other words, secondary data are those which have been collected by someone else and which have already been passed through [...]
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HR Planning!
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