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Articles tagged with: Games

Written By: Yogin Vora on September 22, 2010 No Comment
Why Do People Play Games?

Game-playing requires two components: a game and a player. The game designer works to produce a game, and so his immediate preoccupation is with the game itself. Yet, his final goal is to educate, entertain, or edify the game-player; hence, the human player is he proper primary concern of the [...]

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Written By: Yogin Vora on December 28, 2009 2 Comments
Marketing Mix of EA Sports

Intoduction : –

EA Sports is a brand name used by Electronic Arts since 1993 to distribute games based on sports. Formerly a gimmick inside Electronic Arts sports games, that tried to mimic real-life sports networks, calling themselves “EA Sports Network” (EASN) with pictures or endorsements of real commentators [...]

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Written By: Yogin Vora on December 26, 2009 No Comment
Marketing Mix of Activision

Introduction : -

In 1979, Activision opens its doors as the first independent developer and distributor of entertainment software. Activision, Inc. is a leading international publisher of interactive entertainment software products. The company maintains a diverse portfolio of products that span a wide range of categories and target markets and [...]

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