For most marketing managers, offensive and defensive are natural strategies. The leader defends, everyone else attacks. So what else is new?
Flanking. For most managers, flanking strategy may seem like a military concept with no marketing applications. Not so. Flanking is the most innovative way [...]
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In 1895 in Czechoslovakia, two keen cyclists, Vaclav Laurin and Vaclav Klement, designed and produced their own bicycle. Their business became Skoda in 1925. Skoda went on to manufacture cycles, cars, farm ploughs and airplanes in Eastern Europe. Å koda overcame hard times over the next 65 years. These included war, economic [...]
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HR Planning!
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