Advertising is the promotion of a company’s products and services carried out primarily to drive sales of the products and services but also to build a brand identity and communicate changes or new product /services to the customers. Advertising has become an essential element of the corporate world [...]
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Introduction
Cigarettes:
A cigarette is a product consumed via smoking and manufactured out of cured and finely cut tobacco leaves and reconstituted tobacco, combined with other additives, then rolled or stuffed into a paper-wrapped cylinder (generally less than 120 mm in length and 10 [...]
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FROM 4P’s TO 4E’s
From … Product, Place, Price, Promotion…
To… Experience, EveryPlace, Exchange, Evangelism..
1. From Product to Experience :-
BEAUTY SHOPPING JOURNEY!!
Hershey’s..
Six Flags..
From Place to Everyplace : –
More Everyplace : –
Banners, portals, pop-ups, pop-unders, [...]
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HR Planning!
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