Home » Archive

Articles tagged with: Direct Marketing

Written By: Yogin Vora on September 5, 2011 No Comment
Issues in Direct Marketing

At the descriptive level, certainly, you would expect different cultures to develop different sorts of ethics and obviously they have; that doesn’t mean that you can’t think of overarching ethical principles you would want people to follow in all kinds of places.

-      Deception and Fraud

Exaggerating product price, performance claims or even [...]

more→
Written By: Yogin Vora on August 17, 2009 4 Comments
Data Collection Methods

DATA COLLECTION METHODS

Desk Research or Secondary Data

“Secondary data consists of information that already exists somewhere, having been collected for another purpose”. (Kotler & Armstrong). In other words, secondary data are those which have been collected by someone else and which have already been passed through [...]

more→
  Copyright ©2009 MBA Projects, All rights reserved.| Powered by WordPress| WPElegance2Col theme by Techblissonline.com
Subscribe By Email for Updates.