1) To make Marketing Decisions: Marketing Research helps the Marketers to make a decision about the product or service. Sometimes a marketer might believe that the new product or services is useful for the customers. However, research may show that customers do not need a product or are meeting their needs with a certain [...]

What is Para Banking?

It provides a framework of rules/regulations/instructions to the Scheduled Commercial Banks for undertaking certain financial services or para-banking activities as permitted by RBI.

What is Universal Banking?

Universal Banking is a superstore for financial products under one roof. Corporate can get loans and [...]

Kotak Mahindra Old Mutual Life Insurance Ltd is a joint venture between Kotak Mahindra Bank Ltd., its affiliates and Old Mutual. A company that combines its international strengths and local advantages to offer its customers a wide range of innovative life insurance products, helping them in taking important financial [...]

ICICI Bank is India’s second-largest bank with total assets of Rs. 3,663.74 billion (US$ 76 billion) at September 30, 2009 and profit after tax Rs. 19.18 billion (US$ 398.8 million) for the half year ended September 30, 2009. The Bank has a network of 1,588 branches and about 4,883 ATMs in [...]

Intro about Cellular Industry

First cell phone was launched by Ericson in 1956 and launched in Sweden.
It had 150 Customer at the beginning and 600 when it shut down in 1983.
The origin of the first modern cell phone was invented in 1973 by Martin Cooper with the help of Motorola.
The second launch of 1G [...]

Strength

MUL is in a leadership position in the market.
Major strength of MUL is having largest network of dealers and after sales service caters in the country.
Self competing product range in small car segment

Maruti 800
Omni
Alto
Zen
Wagon R

Good promotional strategy is adopted by MUL to transform its [...]

Word of Mouth – You don’t need to spend billions in drumming about your products, if you can get your own customers to talk about it. The age-old Marketing mantra of customer referral ‘by word-of-mouth’ holds good even today. Word of Mouth marketing is just about the cheapest thing you can do to [...]

Company Profile :

Established in 1996, Tata Teleservices is a subsidiary of Tata Sons
Tata Teleservices was the first to launch CDMA mobile services in India
Uses the latest CDMA 3G1X technology for its wireless network
Received the license from the DoT to launch GSM services as well.
The company recorded revenues of INR14,069.8 million during year [...]

i-marketing is a hot topic especially in these days of instant results. The reason why i-marketing has become so popular is because they provide three major benefits to potential buyers:

1. Convenience: Customers can order products 24 hours a day wherever they are. They don’t have to sit in traffic, and a parking space, and walk [...]

INTERNET BANKING:

Internet Banking lets you handle many banking transactions via your personal computer. For instance, you may use your computer to view your account balance, request transfers between accounts, and pay bills electronically.

Internet  banking system and method in which a personal computer is connected by a network [...]

DATA COLLECTION METHODS

Desk Research or Secondary Data

“Secondary data consists of information that already exists somewhere, having been collected for another purpose”. (Kotler & Armstrong). In other words, secondary data are those which have been collected by someone else and which have already been passed through [...]

NATURE AND SCOPE

The Customer is King! This credo is more powerful, relevant and true today than ever before. In a truly customer driven economy, success depends on a company’s ability to be with the customer on a round the [...]