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Banking Sector in India
Written By: Yogin Vora on July 13, 2010 No Comment
Banking Sector in India

Introduction on Banking Sector

The Banking sector in India has always been one of the most preferred avenues of employment. In the current decade, this has emerged as a resurgent sector in the Indian economy. As per the McKinsey report ‘India Banking 2010’, the banking sector index has grown at a compounded [...]

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7P’s of Marketing Mix of ICICI Bank
Written By: Yogin Vora on June 16, 2010 4 Comments
7P’s of Marketing Mix of ICICI Bank

ICICI Bank is India’s second-largest bank with total assets of Rs. 3,663.74 billion (US$ 76 billion) at September 30, 2009 and profit after tax Rs. 19.18 billion (US$ 398.8 million) for the half year ended September 30, 2009. The Bank has a network of 1,588 branches and about 4,883 ATMs in [...]

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